The Paradox of Choice

Like many overstimulated consumers, I am overcome with anxiety when it comes time to make a decision, big or small. With over nine types of cheese (gouda, brie, manchego) and various meats, the unlimited possibilities at a sandwich shop near my school's campus in Getafe are enough to spike one's blood pressure.

Waiting in line with just four or five people can take a half an hour as the women measure out the fresh ingredients, carve out the insides of the loaves of bread, paint on the pesto, and pile on the toppings. I've heard that the wait can double or triple once the regulars return for classes!

The two women that work behind the counter are so sweet; they address everyone as "carino" or "guapa"! They are dedicated to the craft of sandwich making and have definitely mastered the art of customer satisfaction. [Did I mention that the sandwiches are reasonably priced and cost less than a Cosi Grilled Chicken TBM?!] The women often dedicate sandwiches to loyal customers, and the walls are plastered with suggestions for the best of the best.

On my first trip to the shop, I ordered a modified version of the "Jared," named in honor of a student from the Vassar-Wesleyan program last semester. It consisted of ciabatta bread with pesto, avocado, brie, chicken, tomato and salmorejo. Today I returned and ordered a carefully-planned masterpiece: ciabatta with pesto, gouda, turkey, avocado and tomato.